I was born and raised in Moscow, an environment that quickly teaches you how to bend the rules and question everything. After studying global economic processes at university I then got my hands dirty designing and optimising business processes as a Management Consultant at PwC. After moving to London I did various creative things before finally finding my calling: Experience Design. General Assembly taught me an appreciation of users and UNIT9 reinforced my belief in captivating experiences. I’ve been freelancing since early 2015, which gives me the chance to choose my projects, develop my own frameworks, meet a lot of new people and learn a diverse range of skills. I mostly work solo and sometimes together with my life and work partner, the AD/CD/DD Elliot Owen.