Trained in mitigating global conflicts at the Diplomatic Academy and experienced in reshaping corporate structures at PwC, I have found my calling in crafting experiences and advocating for human needs by balancing empathy, creativity and business goals for the benefit of all parties.
After years of honing my skills in delivering end-to-end CX projects, I’ve comfortably steered towards a more strategic, process and team-focused role, specialising in Brand Experience, Experience Strategy and Concept Design.
My work is driven by a dedication to creative problem-solving, design and system thinking, emotional storytelling, meticulous attention to detail, and a commitment to delivering beautifully executed solutions. I’m passionate about helping my customers, clients, and teams achieve their goals by embracing and distilling the complexity without compromising the value.
A thoughtful Russian by birth and a fun-loving Aussie by choice, I am fuelled by untamed curiosity, a craving for changes, a natural ability to discover unlikely patterns and an everlasting search for a balance between purpose and serendipity. Away from work, you are likely to find me organising and decorating my home, watching movies with my husband or taming our adorable border terrier Sassenach.
Experience Strategy
Revealing the why, what and how of improving customer satisfaction and business success.
Concept Design
From sketches to wireframes and prototypes, turning ideas into desired experiences.
Brand Experience
Amplifying customer experience with a brand across all touchpoints.
Research & Analysis • Design & System Thinking • Problem Framing • Experience Mapping • Information Architecture • Wireframes • Design Systems • Interaction Design • Prototypes & Validation • Content Design
AGL Energy • AMP • Australian Defence Force Recruitment • Bulgari • Cancer Council • City of London Police • Coles • CUPRA • Disney Pixar • Google • HP • MasterCard • McDonald’s • Oroton • RMHC • ŠKODA • Stand Up to Cancer • Supercars • The Iconic • Volkswagen • Westpac
Digital Transformations • Website & App Designs • E-Commerce Solutions • Tools & Dashboards • Ongoing CX Optimisations • Content Design • Integrated Campaigns • Immersive Experiences • Games
Tribal DDB Australia
2019—2023, Sydney
Host/Havas Australia
2018, Sydney
Space 66
2018, Sydney
AnalogFolk
2017—2018, Sydney
Deloitte Digital
2017, Sydney
Master London
2016, London
UNIT9
2015—2016, London
Bulgari: Roman Treasures
The FWA of the Day
PricewaterhouseCoopers Russia B.V.
Senior Consultant with Advisory, Finance and Accounting Group
2009—2012, Moscow
Sydney Design School
Certificate IV in Interior Decoration Course
2022—Present, Sydney
AWARD School
Advertising & Art Direction
2019, Sydney
General Assembly
UX Design Immersive Course
2014, London
European School of Economics
Fashion Management Course
2012, London
Diplomatic Academy of the Ministry of Foreign Affairs of the Russian Federation
Diploma with Honours in International Economic Relationships
2005—2009, Moscow
I’m open to new opportunities, so please feel free to reach out.
© Natalia Esakova-Owen, 2023